In this essay, Sally Angharad discusses the importance of consistent colour reproduction across different batches and how lighting conditions can influence perception.
Softer and more forgiving than black, sophisticated and sober, navy’s ubiquity gives it a pleasing and reassuring anonymity. If there is such thing as a fail-safe choice, then navy is it.
Avocado has always swung wildly in and out of popularity. Now, the current insatiable demand for natural greens sees avocado once again ripe for rehabilitation.
Here, we explore word-colour connections and psychology, along with the impending impact Artificial Intelligence (AI) will have on our insight into text and colours.